Case study on loreal the company also attached 'new york' to the brand name in order to associate maybelline with 'american street smart' in 1997 commenting on the company's brand portfolio management strategies, jones said.
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The groups portfolio consists of 60 different prestigious brands with more global market presence strong brand portfolio extensive product 1,348 words | 5 pages nameke dengstudent id0231911371review lorals brand portfolio marketing management. Since 1932, revlon has developed a long-standing reputation as a trendsetter in the world of cosmetics, skin care, fragrance, and personal care.